You have an idea of what you want – but how do you convey that to a designer? The answer is to create an effective design brief.
This can seem a daunting prospect, but it doesn’t have to be. A brief not only helps the designer – it can also give you a clearer picture of what you are trying to achieve as a business objective and sets benchmarks that both client and designer are clear on.
Whatever project you are working on with a designer – be it a new website, pull-up banner, logo branding or promotional flyers for your business – it’s crucial to give them a clear and detailed brief.
If you are not certain on exactly what you are looking for, start by sharing any general thoughts and ideas you may have – indigostring can work with you to develop it into a brief. The more detail you can place into the brief, the better the end result will be.
Here are our top tips:
- Start by writing some background in the form of a company profile
Don’t assume a designer will know your business or understand it the way you do. Write a paragraph explaining who you are and what you do. Include a summary, a brief history, the products/services you provide and distribution.
- Your target audience
What is the demographic of the people you want to reach – the age, gender, income, location and lifestyle?
- Your competition
Describe where your product or service stands amongst your competitors. What makes your business different from the rest?
- Set objectives
What is it that you’re after – is it a poster, flyer, pull-up banner, website, email or a combination of elements, for example?
What do you want to achieve with the project?
Provide all the specifications you want: size, where it will be used, etc. Also bear in mind to supply any corporate guidelines if you want the project to follow an established branding style already in existence.
- Why do you need this work done?
Are you relaunching or a new business?
Are you about to introduce a new product?
Are you trying to raise awareness of an existing service?
Whatever the reason – give an overview of why the work is required.
- The elements
What text and pictures will you need to go with the design?
Will you provide this or would you need help to develop it?
Does it need to follow something you have done before?
- Likes and dislikes
Design can be a very subjective affair as to what is liked and what isn’t. It might help to include some examples of other work you like (and others you don’t!) so the designer can see what your tastes are.
- What is your deadline?
We would recommend that you leave plenty of time to develop an idea so the end result works harder for you. Ask the designer what they think is a realistic deadline if you’re unsure. A deadline too tight may restrict creativity and reduce impact of the final result.